How to create a successful dating application for your business that actually works

Apps are currently one of the main interfaces between brands and their customers.

People, in general, are increasing its needs for cell phones and apps for a living, many people are gradually trading real-life “face-to-face” experiences to spend more and more ours on cell phone apps. After all, apps are there to make their lives easier, right? Yes, that’s what happens, especially with dating apps.

People are not going to the movies that much anymore, we just “Netflix and Chill”, instead of going to a restaurant, we just use “I food” or “Uber Eats”.

Our relationships couldn’t be different. Launched in 2012 in the United States, a relationship app called “Tinder”, went viral all over the world in an overwhelmingly fast manner.

The creator had simple and straight forward-thinking, that’s very common of shy people: it is much easier to relate to someone who is around and has shown some interest in you already.

Based on this, Tinder has become some kind of menu of geolocated people for matching, that is, not only does a person show interest in you, but he is also close to you, which makes it much easier for the relationship to start, removing the initial technical difficulties.

In 2014 Tinder had more than 1 billion users, revealing its success in the dating-apps world. Among all the features of the application, you can select people from a list previously filtered for you, it means that you filter even before searching for people, that works for any gender, age, group, location, etc.

Well, based on Tinder’s success, other relationship app companies started to emerge like Happn or Grindr, for example. I mean, who doesn’t want to build an app like Tinder? But why are we telling this whole story about Tinder? Just to show how relationship apps are big and profitable, Tinder was just the first one.

If you are thinking about creating an app but don’t know where you should start, how about using this Tinder idea and creating your own dating app?

You may be asking yourself, how an app like this can generate profits since they are mostly free…

We can spot at least two profitable paths, the first one is to offer an upgrade of the user profile, with several premium services that are not part of the free version. Trust me, the vast majority will get the upgrade because the app can simply become an addiction for some users.

The second way to make money with this app is through paid advertising. Grindr, for example, has two versions, a free version that has several advertisements and another paid version that brings a real boost to the users.

In short, you have to add value to the user, to be able to monetize your app.

But before starting to go around wanting to make a dating app, it is very important to understand all the steps you will need to go through to get it done.

The strategy is key here, especially for new business and with so many competitors and variables, we have to think outside the box and seek innovative solutions to thrive in this market.

To begin with, do you know what a user expects from a relationship app?

Let’s walk on our user shoes for a second, do we go out and tell everyone that we are shy and have relationship difficulties? Of course not! In fact, a lot of us have difficulties with relationships, the main cause being fear of rejection for example, and that’s probably the main reason for this app’s success.

What people want most in an app like this is privacy, there are always things you might want to keep away from your family, friends, and neighbors. Another point that concerns users a lot, especially the female audience is safety.

Women suffer a lot with safety issues and many apps, including UBER, have lost many customers with cases of harassment by drivers for example.

The same apps have developed safety devices that can help users in times of danger.

These points can already make the world of a difference, how many women would not seek a relationship app if they knew that your app has mechanisms that help keep it safe.

A very specific and frequent audience of the dating apps, and which demands a lot of privacy and safety is the LGTB audience.

Unfortunately, many people in this group end up suffering from violence while engaging with strangers. This kind of particularities makes dating apps a real haven for those who use them, as they make people spend more time talking and getting to know each other before they really meet in person.

After drawing your customization and monetization strategy, you can get some tech help from a dating app development company, they can also give you a batter idea of the cost of making a dating app. And here comes another point that you must consider to be successful: usability. To popularize the app, it has to be intuitive, that is, easy to enter, easy to use, easy to navigate and set up.

This point can define the success or failure of many apps. Users tend to avoid complicated apps, especially in this field, imagine that you start a conversation with another user and press a wrong key, or maybe you end up wasting your time with the wrong audience just because you didn’t know how to set it up.

In short, a relationship app should be super easy to use or it is just not worth it.

Finally, you have to set the criteria for the app to search for people. Most applications of this type use geolocation and this is basically what Happn and Tinder do, but more and more innovations appear in this field on a daily basis. You can set in your app that you like dogs and let the algorithm search for people with the same criteria for example, just be creative.

To summarize, to create a successful application:

1) Think about the app’s strategy;

2) Define monetization;

3) Worry about security and privacy;

4) Be simple;

5) Define how the user will give the match

With these points in mind, you will certainly launch a successful app.

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