Wide user base
These applications allow you to have access to a wider user base as these apps can be used in a wide range of devices. These applications can be used in all latest smartphones in both the platforms i.e., Apple ios and Android operating system.
Greater Profit margin
As the number of users would be greater relatively the developer would have a greater profit margin. As the app is compatible with both the platforms, the developer can opt for whatever monetization is best suited.
Shorter development phase
Hybrid apps development has a shorter timeframe as compared to native app development. If you need to develop 2 native apps then you must need to develop one and then the other. Building 2 native app will simply increase your workload as you need to architect and refine the interface. Instead of making 2 native apps you can build a single native app which can be used in all the mobile devices from iOS to Android and even on windows and blackberry.
Less expensive to build and maintain
More extensive QA testing and Integration Phase
The QA testing process is more extensive for hybrid apps as your application must be compatible with a wide range of operating systems and devices. Firstly, the app is made compatible with android and ios platforms and then for another platform if required. The testing process is also complex in order to avoid glitches.