How to Create a Successful Ecommerce App For Your Business that Actually Work

How to Create a Successful Ecommerce App For Your Business that Actually Work

If you are an entrepreneur or intend to be one, then you know that any business to be successful these days must necessarily have an app. Yes, apps are taking over the market and without them it is nearly impossible for any business to really take off.

Even more when it comes to e-commerce. The digital way of consumption grows more and more, and it is largely due to e-commerce apps that are a great and handy option for the final customer.

Several countries are growing a lot in the e-commerce sector and this is due mainly to the use of apps. But why is that? Because the apps as we have mentioned, add value through convenience.

In the past, malls were true shopping convenience centers, where in the same place you would find all kinds of product categories with comfort, safety and especially a variety of experiences that made the customer spend the whole day in that place.

But that has changed a lot with the internet, the malls also have several issues that many customers are not willing to face such as traffic jams, parking problems, but mainly higher values ​​due to the rents that the stores have to pay.

With this change, customers began to look for e-commerce as a cheaper, more convenient form of consumption and stores began to invest more and more in sales platforms.

The speed of purchase and key moments of consumption such as Black Friday, increased the demand of customers for convenience and ease at the time of purchase, hence the e-commerce platforms migrated to mobile apps.

The advancement and success of apps was so great that many e-commerce, especially small ones, were already born in mobile apps. Of course, the big retailers took the lead: Amazon, Apple, Google Play etc, are still the current the leaders in e-commerce sales.

But how can your company take off using apps? First, through the cell phone, you can personalize your customer’s journey, transforming their purchase into a unique experience.

Then, because having an e-commerce in the app brings some advantages versus having only the sites, the apps allow mass actions like the Black Friday itself generating a much higher purchase volume than when the user searches the site, access is 24 hours per day without stopping, the investment in the device is the customer’s own and so on…

But where do we start?

First, you will have to define if your business strategy is aligned with the use of an app, for example, hardly any product that is aimed at people from the countryside, or very low income will be efficient in an e-commerce app.

The target audience of e-commerce apps generally have at least average knowledge of computers and access to a smartphone.

Then the user must have confidence in buying with your app, this trust already comes from your e-commerce platform, hardly a customer who already trusts the image of a company will have suspicion of buying through their app.

With these variables in mind, you can start looking for a good ecommerce app development company, there many in the market these days. It’s really not an easy task to make an ecommerce app so getting help from professionals would be the best way to go.

Your app must be compatible with all smartphone software on the market, IOS (iphone), Android or Windows Phone, your app must be accessible to as many users as possible.

Any ecommerce app development will require some time, always make sure you verify the cost of making an ecommerce app beforehand, and reserve some times for it, the developers will take some time working on improving the app.

Sometimes when we walk in the shoes of an entrepreneur, we tend to forget the customer’s side, we must always try to put ourselves in their place, so when you have an app that is hard to navigate, with many functions and buttons that are confusing, the user tends to lose interest in staying in the app and your brand may lose a customer.

It is very important to have an easy to access, well-developed platform. Remember, when purchasing, the user will register all his bank information for payment and his address, often residential, for the delivery of the product. He needs to feel safe when buying through your app and this will happen more easily if the app is easy to handle.

If you have an item that you should seriously worry about before launching your e-commerce through the app, it is the privacy and security of your customers. Many apps including social networks are going through crisis originated from the leakage of their users information. This is very serious and should be avoided at all costs, mainly because it is a factor that can simply destroy your business.

Once created, tested and customized, your app needs digital marketing, needs disclosure, needs to be at your customers’ fingertips.

It’s not the time to save on your campaigns, it’s time for your app to be in every possible corner, appearing all the time and getting into the customer’s mind, after all your e-commerce needs to be necessary for the user.

Social networks are key at this point, because while browsing them, the customer will be facing a high volume of advertisement that can be very helpful.

SEO (search engineering optimization) and SEM (search engineering marketing) strategies must be highly explored and exhausted. SEO ensures that your e-commerce platform will appear on the first page when searching for a certain product, this is the research that should direct your customer to download the app to know and continue shopping.

SEM will be responsible for doing this, but more aggressively with paid advertising to appear all the time on social networks and any digital channels where your client is the target.

Finally, keep in mind that the apps are here to stay and are evolving more and more, with the possibility of integrating your app with your car and other devices, your customers will have more and more purchasing power in their hands.

How to create a successful dating application for your business that actually works

How to create a successful dating application for your business that actually works

Apps are currently one of the main interfaces between brands and their customers.

People, in general, are increasing its needs for cell phones and apps for a living, many people are gradually trading real-life “face-to-face” experiences to spend more and more ours on cell phone apps. After all, apps are there to make their lives easier, right? Yes, that’s what happens, especially with dating apps.

People are not going to the movies that much anymore, we just “Netflix and Chill”, instead of going to a restaurant, we just use “I food” or “Uber Eats”.

Our relationships couldn’t be different. Launched in 2012 in the United States, a relationship app called “Tinder”, went viral all over the world in an overwhelmingly fast manner.

The creator had simple and straight forward-thinking, that’s very common of shy people: it is much easier to relate to someone who is around and has shown some interest in you already.

Based on this, Tinder has become some kind of menu of geolocated people for matching, that is, not only does a person show interest in you, but he is also close to you, which makes it much easier for the relationship to start, removing the initial technical difficulties.

In 2014 Tinder had more than 1 billion users, revealing its success in the dating-apps world. Among all the features of the application, you can select people from a list previously filtered for you, it means that you filter even before searching for people, that works for any gender, age, group, location, etc.

Well, based on Tinder’s success, other relationship app companies started to emerge like Happn or Grindr, for example. I mean, who doesn’t want to build an app like Tinder? But why are we telling this whole story about Tinder? Just to show how relationship apps are big and profitable, Tinder was just the first one.

If you are thinking about creating an app but don’t know where you should start, how about using this Tinder idea and creating your own dating app?

You may be asking yourself, how an app like this can generate profits since they are mostly free…

We can spot at least two profitable paths, the first one is to offer an upgrade of the user profile, with several premium services that are not part of the free version. Trust me, the vast majority will get the upgrade because the app can simply become an addiction for some users.

The second way to make money with this app is through paid advertising. Grindr, for example, has two versions, a free version that has several advertisements and another paid version that brings a real boost to the users.

In short, you have to add value to the user, to be able to monetize your app.

But before starting to go around wanting to make a dating app, it is very important to understand all the steps you will need to go through to get it done.

The strategy is key here, especially for new business and with so many competitors and variables, we have to think outside the box and seek innovative solutions to thrive in this market.

To begin with, do you know what a user expects from a relationship app?

Let’s walk on our user shoes for a second, do we go out and tell everyone that we are shy and have relationship difficulties? Of course not! In fact, a lot of us have difficulties with relationships, the main cause being fear of rejection for example, and that’s probably the main reason for this app’s success.

What people want most in an app like this is privacy, there are always things you might want to keep away from your family, friends, and neighbors. Another point that concerns users a lot, especially the female audience is safety.

Women suffer a lot with safety issues and many apps, including UBER, have lost many customers with cases of harassment by drivers for example.

The same apps have developed safety devices that can help users in times of danger.

These points can already make the world of a difference, how many women would not seek a relationship app if they knew that your app has mechanisms that help keep it safe.

A very specific and frequent audience of the dating apps, and which demands a lot of privacy and safety is the LGTB audience.

Unfortunately, many people in this group end up suffering from violence while engaging with strangers. This kind of particularities makes dating apps a real haven for those who use them, as they make people spend more time talking and getting to know each other before they really meet in person.

After drawing your customization and monetization strategy, you can get some tech help from a dating app development company, they can also give you a batter idea of the cost of making a dating app. And here comes another point that you must consider to be successful: usability. To popularize the app, it has to be intuitive, that is, easy to enter, easy to use, easy to navigate and set up.

This point can define the success or failure of many apps. Users tend to avoid complicated apps, especially in this field, imagine that you start a conversation with another user and press a wrong key, or maybe you end up wasting your time with the wrong audience just because you didn’t know how to set it up.

In short, a relationship app should be super easy to use or it is just not worth it.

Finally, you have to set the criteria for the app to search for people. Most applications of this type use geolocation and this is basically what Happn and Tinder do, but more and more innovations appear in this field on a daily basis. You can set in your app that you like dogs and let the algorithm search for people with the same criteria for example, just be creative.

To summarize, to create a successful application:

1) Think about the app’s strategy;

2) Define monetization;

3) Worry about security and privacy;

4) Be simple;

5) Define how the user will give the match

With these points in mind, you will certainly launch a successful app.

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