validate startup idea

How to validate your startup idea

Coming up with an idea for a product or service is not the hardest thing for startups and entrepreneurs. Building a product isn’t even the hardest. Truly, the hardest part is “making it work”, or in other words, getting people to like and want to buy your product, and beating the competition at the same time.

The markets today are as competitive as never before and naturally everyone wants a piece of a pie. One day you may think of a brilliant startup idea and surely you’d want to check if it already exists at all, or if it exists in your country/region, or if it exists in your industry/niche.

And firstly, you should know that it most likely does exist! But that’s not the point (more on that in a moment). You shouldn’t let that fact discourage you. Secondly, if you’re wondering how to verify a startup idea – spoiler alert – there’s no 100% right way to do it. There are some tools and tips, which we’ll list, but the only real validation you can get is to grow a business/a startup for 1 or 2 years and see if you can make it profitable.

On a bright side, there is always room for new opportunities. Fifteen years ago, there was no Uber and all seemed fine. But the idea behind Uber brought a revolution to transportation, and now we can’t imagine it otherwise. The story of Dropbox also has become viral among marketers and investors. When pitching his startup idea, Dropbox founder Drew Houston was asked why should anyone invest in his company when there are dozens of similar ones already. He asked in return if anyone is actually using those companies’ services. And the answer was no.

“It’s an asset to not know everything about everything… A lot of really great, innovative things have happened when people just didn’t know it wasn’t supposed to be possible.” – Drew Houston

So there’s always space to improve things, to make people’s lives better, easier, more comfortable. Ideas are just ideas, just guesses, any startup idea possibly exists out there in the world. But it’s execution/implementation that matters most, not the idea itself. Make your product or service better than others, learn from others’ mistakes.

Enough with this reasoning – let’s not get off our course. So how do you verify a startup idea? Let’s begin with things that you have to verify.

What you need to verify

With billions of people, there is no shortage of ideas, but when we’re talking about startup ideas, the important thing is that it has to bring profit. That’s the goal, and for that, your idea has to be helpful, it has to tackle some problem, no matter how small or big. Your only real validation is going to be money earned.

So, at the very beginning, you should determine these points:

  1. A problem to address
  2. The solution to it
  3. Target customers to sell the solution to
  4. The price

Now, the things you need to find out.

#1 Who is your competitor?

Or ‘who would be a competitor’ should we say? Because you’re doing it before even starting a business, and that’s the right way, however odd it may sound. Learn competitors’ strategies, their customers, strengths, and weaknesses, think of what and how you could do better.

To help you out, check this about companies:

  • What’s their brand?
  • How many employees and what kind of employees?
  • What’s their budget/investment?
  • Who’s the owner?
  • What’s the annual profit?
  • What’s their business strategy?

About their customers:

  • What customers are targeted?
  • How do they reach those customers?
  • Do they try to gain customer loyalty?
  • How many customers do they have?

About their products/services:

  • What exactly are they selling?
  • The price of a product
  • What’s the key feature that engages customers?
  • How are products delivered?

This should bring some clarity about your startup idea, help you define what would you do differently, and hopefully better. Will it have better features?… faster/better delivery?… or a totally different approach?

Note: If you can’t find competitors, you are doing something wrong.

#2 Research the market.

Yes, it may sound trivial, but Google it. Do not rush – take a few days to research the market and the niche you’re interested in. Find out whether someone is already doing what you have in mind. Are their efforts successful and if not, what did they do wrong? No matter how unique your idea may seem, it’s a mistake not to dig into the market.

how to validate a startup idea - search google

The key then is execution. With thousands of hotels, all with online reservation options, Booking.com managed to offer the undeniable “win-win” service and firmly grasp its niche. If you see your idea standing out from others in a new way, that’s a first positive sign for a startup.

#3 Study the demand.

No actual market demand is the #1 reason why so many startups fail. There are 4 good practices to quickly and quantitatively discover if customers need your product and would be willing to pay for it:

  1. Talk to people face-to-face. In real conversations with real people (friends, workmates, businessmen, investors) you may share your idea and see if your enthusiasm transfers to others or not. Ask what are they using and how satisfied they are. Pitch your idea and see if people understand it and how they react to it.
  2. Conduct surveys. Based on facts learned from conversations, draft more specific surveys to be able to segment responses in the end. Tools like Google Surveys, Survey Monkey, Survata, etc. can be handy. Use 5-point range for answers, from ‘not interested’ to ‘very interested’ when asking about your product and its features. Download all the responses.
  3. Send cold emails. As you don’t know the key people in your area of interest to consult with, send emails to potential customers directly. No spam, individual one-by-one emails offering a meeting to discuss a product or service. Look for specific companies and/or key people – you can use LinkedIn, for example. If there’s no mention of e-mail, Chrome extensions like Hunter, Prospect, Rapportive might help.
  4. Launch targeted ads. Interested or invested is different. With Google AdWords or Facebook ads, you are able to test if customers would actually be ready to buy something.

Where to start: Startup Idea Matrix

Need to brainstorm some startup ideas? A quick suggestion: Startup idea matrix introduced by Google Play chief, Eric Stromberg. He explains, that it “outlines various consumer markets as well as tactics to bring a product to the market”, and suggests to view it as a starting point for creativity.

how to validate a startup idea - startup idea matrix

As you will see, we can really get inspired by how many empty fields are there, meaning open opportunities. The left column shows industries, and in the upper column, there are possible ways to get into the market (from subscription, rentals, original content, to mobile apps, service, hardware, etc.). Famous products are already there, so you may have a direction of thought.

Where to start II: Create a landing page

No need to spend lots of money on a simple web presence. There are cheap services and even free ones that may suffice. Why launch a web page? Again, this is another way to study the market demand or feedback to your idea.

A page with an individual domain name or the landing page tool URL – it doesn’t matter much at this stage. You can use a landing page to reference information to people, to attract traffic, or just to collect email addresses. The main idea is that you’ll have at least some audience. Check our guide to what is MVP and how to build it to find some tips and tools that might help you create your landing page.

Pitch your idea

Pitching your startup idea differs from just sharing it because now you’re trying to sell it as a business concept. This is the next level of startup validation, so to speak. You get to the audience that might be interested in using your product or investing in it.

And don’t be afraid that someone else is going to steal it. By keeping it secret, how are you going to engage the audience? You may find competitors interested in being partners, and even if someone steals your idea, they won’t have the passion for it like you do.
There are 2 ways of pitching.

#1 Offline. The most effective one and down to its very essence – present your idea face-to-face in 3 to 5-minute pitch. You benefit by getting instant feedback, and expert advice if you’re lucky, invoking a discussion about your idea, brainstorming commercial options. The best outcome would be finding investors for your startup idea.

Startup competition meetings are one of the ways to begin. Check these for example:

#2 Online. Faster, flexible and affordable. The options here include: a) B2B marketplaces, b) B2C marketplaces, c) crowdfunding platforms. Marketplaces are essentially online communities with interested participants, where you can present your idea and get not only feedback but direct proposals. Examples: OpportyBizVibeUppler.

With crowdfunding, or fundraising, you share ideas about the early stages, and if it’s decent or innovative, you might actually get money to implement it. You can try some of these crowdfunding sites:

Final words

Have most good business ideas already been thought of? Probably. Has each one of them been tried out or successfully carried out? No. Is there the ultimate way to verify if your startup idea already exists? No. It is never going to be easy, but you can always find business opportunities. Start doing something, invest in your idea and you’ll learn much more practical info. Don’t get discouraged if someone has tried a similar startup and failed. That doesn’t mean the idea is bad by default, but perhaps it wasn’t implemented well.

when-hybrid-mobile-app-development-makes-sense

When hybrid mobile app development makes sense

The number of mobile phone users is forecast to reach over 4.6 billion in 2019—no wonder that digital businesses have stopped asking themselves whether they should build a mobile app a long time ago. Now, they’re asking which mobile development approach they should take.

Choosing the right mobile development approach is never easy. One has to balance conflicting priorities, plan for months and years ahead without knowing how the mobile landscape will look like in the future, and somehow meet growing user expectations while sticking to a budget.

Anyone who has ever built a mobile app from scratch knows that there’s no one-size-fits-all approach. Some applications are clearly suited for one approach, while other applications can be built using a number of different approaches. In recent years, however, hybrid mobile app development has skyrocketed in popularity, and this article explains when it does make sense and when it doesn’t.

Hybrid mobile app development is taking over

According to the Ionic Developer Survey 2017, which surveyed more than 13,000 developers about the tools and technologies they use when building apps, 32.7 percent of developers expect to completely abandon native development in favor of hybrid. In addition, the survey found a nearly 700 percent decrease in developers building exclusively with native tools.

“The broader trend is that hybrid development is gaining traction, while the native approach is waning. We think that makes sense. The benefits of hybrid are obvious. And as the web evolves, there are fewer and fewer reasons not to adopt,” stated the report.

Hybrid mobile app development trends.

Hybrid apps combine the best and worst elements of native and web apps. They utilize web technologies such as JavaScript, HTML5, and CSS but also provide access to native platform features. Basecamp, Instagram, Yelp, Uber, MarketWatch, or JustWatch, are all excellent examples of hybrid apps that can access native features such as the GPS, camera, contacts, and various sensors and run on both Android and iOS.

Native apps, on the other hand, are written in a platform-specific programming language (Objective-C or Swift for iOS, Java for Android, C# for Windows Phone) using platform-specific development tools.

In the past, all mobile apps were native apps because no other approach existed. But thanks to popular hybrid mobile app frameworks such as React Native, PhoneGap (Apache Cordova), Ionic, and Onsen UI, mobile app developers can finally write an app once and run it anywhere.

But just because mature hybrid mobile app frameworks are readily available doesn’t mean that everyone should use them. The hybrid mobile app development approach has its advantages and disadvantages, and it’s essential to understand them in order to decide when it makes sense.

Advantages of hybrid mobile app development

“If you are a web developer, not only do you know how to build browser applications, but you love the web platform because you can use the same skills to build an app for iOS and Android,” explained Ionic’s CEO Max Lynch. “Hybrid apps are really about embracing the web and making it work for mobile.”

Hybrid mobile app development advantages.

The hybrid mobile app development approach allows companies to leverage their existing web development talent to enter the mobile market. According to Lynch, there are 30 times more web developers than there are native app developers, and their salaries reflect this reality. Startups and small companies can save a lot of money by tapping into this readily available talent pool.

Apart from helping companies save money, hybrid mobile app development also makes it possible to target multiple platforms without maintaining multiple codebases, which reduces the time to market significantly and allows them to reach a higher number of users.

Disadvantages of hybrid mobile app development

The fact that hybrid apps use a single codebase for all major app platforms means that it’s sometimes difficult to match the level of polish of native apps. This can become especially problematic when feature requests start to creep in uncontrollably and without taking into consideration the inherent limitations of the hybrid approach.

Android makes it particularly difficult to achieve consistent design, given its countless carrier and device combinations. The situation is much better on the iOS side, where it’s possible to capture over 95 percent of users by supporting only the two most recent versions of the mobile operating system.

In the past, hybrid mobile apps were plagued by performance issues because of the limitations of the hardware and JavaScript engines that were available at the time. While both mobile hardware and JavaScript engines have improved considerably over the years, it will still take some time before most smartphones have desktop-quality processors and plenty of memory to eliminate all performance issues associated with hybrid apps.

“99 percent of the time, hybrid works very well, as most businesses are not creating high performance, graphics-heavy game apps. They only need to create, read, update, and delete data (CRUD) with a bit of UX sprinkled on top. Sure, if a game is your end goal, then choose native,”

– Matt Netkow, Senior Product Evangelist for Ionic.

Conclusion

The decision whether to take the hybrid mobile app development approach is a big one. Everyone in the mobile app development world has an opinion on which approach is best, but the fact remains that every project has different priorities which ultimately dictate how it should be completed. Knowing what the advantages and disadvantages of hybrid mobile app development are allows you to make an educated decision and choose the approach that works best for you.

is-hybrid-app-development-a-gimmick-or-is-it-here-to-stay

Is hybrid app development a gimmick or is it here to stay?

Hybrids. We see this concept being applied to a plethora of mediums in our society. Hybrid cars, although becoming less popular, once appeared to be the cutting edge of transportation. Will the same fate befall on hybrid app development?

Before we jump into how hybrid app development is doing, we should learn what it is. Long gone are the days where developers had to build the same application multiple times in different programming languages. Today is the future, and we have a variety of frameworks at our disposal to fix this problem. Hybrid app development is the concept of building applications just once with the same language and being granted with the ability to launch on multiple platforms. It sounds magical doesn’t it? Let’s dive in and see how good it really is.

To get a grasp on what are the pros and cons of this kind of development we should take a look at some frameworks. The first one we’ll be examining is Xamarin, which is developed by a Microsoft owned software company. Xamarin grants users with the ability to build native apps in IOS, Android, Windows and MacOS. This feature immediately places Xamarin at the head of the pack as most other frameworks and tools don’t allow us to develop for Windows as well. Xamarin utilizes a C# codebase in order to power it’s complex set of tools. Both Mac and Windows users will be able to use this platform to its full potential. It’s no wonder that Xamarin is the leading framework for hybrid app development.

Hybrid development is attempting to cater to every developer audience. The flexibility to develop native apps in any program of your choosing does give it a substantial amount of staying power. Why would a web developer want to take a deep dive into learning Swift if they can simply use JavaScript to create the same application? Specifically designed for the front end web developers out there, PhoneGap, created by Adobe, comes into play. These developers will be able to use HTML5 and CSS3 to produce all of the designs for their project. The logical parts of the application will be left to JavaScript. Native plugins are present, which allows developers to gain access to phone cameras, microphone and more. This features does a great job of reducing one of the big qualms of hybrid development. Web developers would have the added perk of making a companion app for their website. They truly have the optimal situation for reaching a web developer.

As with anything in the developer world, hybrid app development comes with some caveats. Since we aren’t actually building apps natively in their own ecosystem we lose out on a fair chunk of performance. It just isn’t possible to reach peak optimization like we can when developing using Swift or Java natively. On top of this your user interface will be limited. Sure you can still create breathtaking UI designs with hybrid development but you miss out on functionality you only have access to natively. Developers who use XCode have an advantage here with storyboards helping them create better UI in an increasingly efficient way.

Statistically speaking, UI is one of the most important features of an app to our clients. Without a solid foundation in user interface, it’s not common for too many users to return to your app. Native app development does have a stronger background in this field, making it the star of the show. By no means does this mean that you can’t create a solid or even stunning UI with hybrid development, it simply reflects that when developing natively you’ll have more flexibility.

Let’s take quick peek at what you knowledge you would need to obtain if you were to develop natively for each platform. For IOS development you would need to know either Swift or Objective-C. For Android you would want to know Java or Kotlin. Finally for the windows phone you would need to know C#. If you were going to develop natively for each platform that’s way too much to learn on your own. This brings us to the biggest selling point of hybrid development. For the time you save developing alone, it is without a doubt here to stay.

There is one substantial flaw however. When using hybrid app development, you put the users data at risk. This is something you really never want to do, especially as a developer. You can only utilize all the available resources you have to protect client data with native development. You won’t be left entirely defenseless if you don’t develop natively but it’s a noticeable benefit and a hard one to overlook. Similarly it can be hard to debug using hybrid development as you are essentially playing with fire hoping new bugs aren’t introduced.

Even with those negatives looming, let’s end on a good note. What do we get out of hybrid application development? Well we end up with double the app at only half the price, that will always make it harder to justify not utilizing this method. Subsequently, development times are drastically cut as you don’t have to spend the time building both. Finally hybrid development let’s less skilled developers enter the arena, requiring fewer resources and knowledge, they can reach a larger audience without a handicap.

Now we address the big picture question. Will hybrid app development last? Without a doubt, but you have to answer an even tougher question. Will you use it? If you want to build apps faster, with less money and reach a larger audience you might want to take a chance. But you must remember this isn’t a magic solution, there’s a number of reasons as prestated to build apps natively and it’s not an easy decision. Either approach you take, I hope you gained some insight!

factors-to-consider-in-hybrid-mobile-application-development

Factors to consider in hybrid mobile application development

Hybrid applications encompass native and web applications such that it reduces the development costs, offers comfortable access to the device data and also works offline with various OS and platforms. The combination of Javascript, CSS3, and HTML5 power helps in developing hybrid application with the recent frameworks such as Appcelerator, PhoneGap, Sencha, and lots more.

Technically, hybrid apps consist within a native wrapper a HTML5 web app. This is an app used for Android, iOS, and other mobile platforms. The recent technologies also include from Facebook and Google, the React Native and Flutter. These apps may be deployed easily across multiple platforms and it is the faster solution that is also cheaper to develop a mobile app.

Hybrid apps behave same as the native apps and work across platforms. Users can install the hybrid app on their device as they would install any native app, but the fact is that it is actually a web app. These apps types are run in Webview. Hybrid application development does everything that HTML5 can do and also incorporate the features of native apps. Actually, this is possible as a wrapper acts between platforms as a bride allowing to access native features.

A hybrid app comprises of two parts. The first is built using languages for the back-end code such as Javascript, HTML, and CSS. The second is a downloadable native shell and it gets loaded the code using a webview.

Hybrid mobile app Advantages

  • Built on web technology so it is build easily and faster.
  • Cheaper in comparison to a native app.
  • One app suitable for all platforms.
  • There is no need of any browser in comparison to a web app
  • Access to the internal APIs of the devices that allows accessing storage, camera, etc.
  • Faster to develop relatively than the native apps as a single code base is used.

Choosing the right app type

Prior to deciding to develop a hybrid app, there is a need for an organization to consider certain factors such as:

  • The user target group?
  • How users will access the app?
  • Should the app need update frequently?
  • Level of complexity of functionalities required developing?
  • What are the development resources?
  • Is there a need to use devices featuring native functionalities?
  • What is the user experience you wish to offer to your users?
  • Should it be readily obtainable in app stores?

features-and-benefits-of-hybrid-mobile-app-development

Features and benefits of hybrid mobile app development

A hybrid mobile app is the one that offers a combination of both web and native applications. Hybrid app is also referred to as a web app, basically built using JavaScript and HTML5. This is later wrapped in a skinny native container providing access to the features of native platform. One such example is PhoneGap that is prominent to create hybrid mobile applications.

Mostly, hybrid apps offer the world’s best of both. This is a significant reason that the existing web developers have become gurus and they optimize JavaScript, pushing CSS to develop beautiful layouts, and write compliant HTML codes that operates on any platform and creates sophisticated mobile applications. The best part is you need not forfeit or give up the cool native capabilities.

The native apps are available on the device as installed, while the HTML5 apps reside on a web server. This may bring you imagining if the hybrid mobile apps store their files on a server or on the device. In fact, a hybrid app follows two ways of implementing:

  • Local – You can have within the mobile application binary the Java Script and HTML as package. This will be similar to a native app. In such a scenario, you may REST the APIs to move forth and back the data between the cloud and the device.
  • Server- You may implement the entire web application for better performance from the server using the UIWebview, a thin shell.

Features of Hybrid application:

  • Integration with the file system of a device.
  • Integration with web-based services.
  • Functions regardless of whether the device is connected or not.
  • An embedded browser that allows improving access to online content.

Hybrid mobile applications are developed similar to other websites. The combination of technologies such as CSS, HTML, and JavaScript, is put into use. However, hybrid applications target within a native container a WebView, instead of a mobile browser and this enables them in doing things such as access hardware capabilities in a mobile device.

Today, hybrid mobile applications work in browser built-in environment such that it works on different mobile platforms. It may be easily downloaded from app store on the home screen and one can interact with the hardware of the Smartphone APIs, camera, geolocation, etc. The user experience is good, while the feel and look of the interface is identical to the website.

Pros

  • High development speed.
  • Access to the hardware API’ Smartphone’s
  • User experience almost close to UI elements of native apps.
  • Write code using HTML, JavaScript, CSS and you get iOS, Web-compatible software and Android.

is-there-a-need-for-you-to-consider-hybrid-mobile-application-development

Is there a need for you to consider hybrid mobile application development?

A hybrid mobile application is designed such that it works on multiple platforms. This is one of the biggest advantages of the app as it easily enables supporting cost-effective price points operating in multiple systems. The need to develop native apps in multiples is also not required, thereby saving time and money is assured.

Is there a need for a Hybrid mobile application?

The need for a hybrid, web or native apps is difficult. At the same time, there is a solution to note how your app will be put into use. Here are a few questions that will help in comprehending a mobile app platform to be built for hybrid mobile applications.

  • What are the platforms your apps make use of? In case your mobile app runs on multiple platforms such as Windows, Android, Apple, etc, you can save your time by developing a hybrid or web app.  This is because this approach can be built once and maybe published across multiple platforms. On the contrary, native apps need distinct programming for each platform such as Java for Android and C for iOS.
  • Do you need the features of the native device? In case you wish to use the features in your device such as the GPS or camera, you have to develop a hybrid or native app. This is because a web app cannot easily access the device features.
  • Will your app get distributed through App stores?  In case you have plans of distributing your app through app store, there is a need to create a mobile app than any web app that is available from the web browser of the device.
  • Struggling for resource to develop?  Developing mobile apps is not very simple. But if you need it for multiple platforms and have no access to mobile app developers, it is easier to develop a hybrid mobile app. You may use your coding existing skills such as CSS, HTML, and JavaScript than learning for each platform the specific language.

This reveals the fact that hybrid mobile app development is beneficial and a few benefits are:

Higher productivity

Mobile app development and Speed web in association with business logic capabilities and visual modeling, it delivers higher productivity in comparison to the traditional programming methods.

Supreme flexibility

Easy to collect feedback and to redeploy the apps as pre required changes, thereby keep the business relevant to the market.

IT overhead expenses cut

The back end integration and cross platform development in one cloud platform reduces the costs of infrastructure and promotes the delivery speed.

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The hybrid app has the answer to everything

Hybrid mobile apps are easy to be installed on devices the same as the native apps can be done. However, this is done by running through web browsers. The development of the hybrid apps is through the programming language HTML5. Nevertheless, the hybrid apps are a bit slower to the native apps, but they present the biggest potential for streamlining the process of development. You also do not have to maintain and build apps for each platform. This helps businesses in saving resources and time making it ideal for apps that are focused basically on delivering content.

Most businesses make use of the mobile app multi-platform formatting. The mobile companies keep finding solutions that are suitable to be developed as cross-formatted apps. Though the hybrid mobile app development is a bit complicated process, the benefit of it is that the end product is highly popular among consumers. This popularity has made it a marketable app. There are various high-quality tools specifically designed for multi-platforms and some of the few options available for your business developments to make use include:

  • MoSync: This is a standard web programming providing the developer libraries, integrated compilers, device profiles, and useful tools. It also supports many operating systems and this includes Android, Windows, Symbian, and more.
  • Widget Pad: This is a collaborative tool suitable for the open-source environment. It is of excellent use to develop Smartphone apps. The features source debugging, code editing, management, collaboration, distribution and versioning services. It may also be employed to create apps for the operating systems.
  • PhoneGap: This tool permits the developers to create apps for BlackBerry, Palm, Android, Symbian, iTouch, iPhone, and iPad devices. It also uses the development languages well known such as JavaScript and HTML. There is an added bonus and that is this tool works the best with all the device hardware features.
  • Appcelerator: This is a fascinating tool aiding the native mobile apps development in web programming languages. It is used per month on more than 1,000 native apps and offers the user’s easy access to more than 300 APIs, besides the location information. Your team may customize metrics for events and actions using this service, thereby all the data may be stored in the cloud.

Now that you get to know the available options with respect to the hybrid mobile application development, you must find the right team so that you achieve your goals in business.

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The reasons why everyone loves a hybrid app

Marketing leaders emphasize going with hybrid mobile application development as it works on a single app version and is capable of functioning across multiple platforms and devices. It is the right way to engage target customers in the majority. The hybrid apps are now dominating and also have a convincing reason to explore its renowned benefits. Here are some of its astounding benefits.

 Attractive UI/UX designs

Consistent attractive design and experience are the two elements driving more users to use the hybrid mobile app. With the development of the hybrid app, you are assured your mobile app provides superior UI experience and the app users can enjoy the flawless performance. Owing to this uncompromised operation as well as the hybrid platform look that the hybrid apps have become prominent and have earned the welcome app status than other mobile apps. There is the biggest benefit that the users do not face any problem during the loading time of observing low or slow performance even on using as multiple operating systems. Thus, it has become a preferred business choice so that they get maximum engagement from the users using Android and iOS devices.

Offline Support

The hybrid app offline support may be the most rewarding feature for users especially for:

  • People having restricted data plans
  • People living in underdeveloped or rural areas
  • People who are always on the go
  • People who have connections that keep on getting interrupted

There is the benefit of the pure web apps as it helps people residing in urban areas also where there is seamless and high-speed internet.

The offline support allows the users to stay connected to some of the features of their apps even on losing network connection. Consumers who are immensely dependent on mobile apps and are in a fast-paced environment may be having limited attempts to reconnect. But with hybrid apps, the API of the devices allows the users to store the data locally as offline storage and this is of great help to people who lose coverage frequently or are in transit.

Multi-platform support

The hybrid mobile applications feature no limit on how much to expand. It also supports most platforms and is highly popular. It relies on the framework used to create the apps to reveal its performance on different platforms. The hybrid app development companies create now interactive hybrid apps that work in most leading mobile platforms that it has received wide recognition.

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Several benefits of a hybrid mobile app

Digital marketing is predominant on mobile devices nowadays to the online brand marketing strategy. This has gained popularity with the increase in the usage of smart devices. This is the reason companies are engaging and trying to charm customers adopting the new global trend. It has become a necessity or else the competition is really tough and you can be flung out. Thus, it is best to serve better by building different apps that are platform-specific as hybrid mobile apps that easily work across multiple platforms.

Hybrid mobile app development benefits

There are several positive aspects of hybrid mobile app development.

Low cost offering development ease

Owing to the unified hybrid mobile apps development, businesses need not spend each time to build multiple apps versions for multiple platforms. In fact, hybrid frameworks permit the developers to create a single version, write and to maintain individual codes for different platforms. This approach helps in saving lots of money and is favorable for small companies who aim at saving big and earning more.

Another hybrid app development secret advantage is that now companies can beat other and also first hit the market while they release the MVP prior to other competitors. This assists in introducing faster the viable solutions, resulting in a competitive advantage.

Native experience featuring simple backend

Native app delivers amazing user experience and a hybrid app provides almost all that the native UX provide in association with maintaining the simple back-end structure. Opting for comprehensive frameworks development to create a hybrid app UX is best as it connects beautifully to the device specific functionalities. The interface is seamless with hybrid mobile app as it works on fixes and it keeps updating all the platforms.  The hybrid apps users experience absolutely a native feel and there is no difference experienced as users shift from one platform in a device to another.

 Creative ideas to accomplish target audience

Web ordinary applications are away from the built-in environment and OS of the device. They are not really smart as the apps evolved today and fail to follow the native polished apps. The hybrid apps are sophisticated and spruce as they integrate device OS in association with its innate functionality that is without the overhead burden. Thus, it enables the app developers to get deep into creative ideas to capture the target audience attention using the hybrid mobile apps development.

High-speed performance

Hybrid development apps are faster than responsive websites or mobile web apps. This is because they do not rely on network communication. One amazing example is Twitter, the social media app that is handling traffic in overwhelming amount, reveals the performance of hybrid app development.

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Ionic vs React Native for hybrid app development

Hybrid Mobile app development offers ease for web developers. They enjoy this privilege as they get to build only one app performing efficiently on several platforms namely, iOS, Windows, and Android. All this is possible with no additional effort.

There are also several advantages of the Hybrid mobile app development that includes it being the cost-effective development, offering access to a range of hardware/software capabilities and prospects. This has made hybrid app development a profitable venture.

The crucial matter in this entire process is that you need an advanced and high-quality mobile app framework so that you build perfect hybrid applications. Thus, it means you have to select a perfect mobile framework wisely. There are many such hybrid Mobile app Frameworks presenting the best user experience, functionalities, and features. Here are 2 such popular frameworks:

 React Native

React Native is an open-source rising platform and is also regarded to be the Hybrid Mobile App Development future. Basically, it is based on JavaScript and so it allows you building a mobile app with JavaScript. Basically, it pays more attention to the app view part. The popular apps built using React Native include Facebook, UberEATS, Walmart, & Instagram, etc.

Salient Features

  • Plentiful plugins
  • Really fast
  • Great response time
  • Less usage of memory
  • Compatible with Android & iPhone
  • Node.Js complete support
  • Powerful performance
  • Reusable components
  • Save developers time
  • React Native is purely open-source

Just write once and React Native UI components can be used on any existing app code.

Ionic

Ionic is a favorite and popular framework for hybrid mobile app development. This framework is an HTML 5 mobile app for development and is designed with UI elements in the native-style. It is used in building the hybrid mobile apps and the coolest thing about Iconic is that it has advanced features and that makes it adorable such as interactive paradigms, mobile components, typography, and extensible base theme.  All these put together makes the job easier and so the time and money it saved, making it a productive framework.

Salient Features

  • It has advanced technologies expertise in namely HTML Angular JS. CSS or JavaScript components.
  • Wrapping the Angular Framework
  • Support for the Angular material design
  • The biggest advantage is that it is easily maintainable.
  • Convenient to read
  • Free and an open-source
  • Easily scalable

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